pc-|<

Divided in three distinctive areas, Jomoo’s stand at Shanghai KBC 2021 impresses a feeling of renovated energy, symbol of rebirth after the Covid time. This long period marked for all of us a new sense of community, a better connection with local cultural awareness and an increasing belief in technology as the way to make human life better. This feeling is delivered by the stand design and the connected key visual concept: dreaming the future with a smile.

According to the Jomoo’s role of innovator in the Asian kitchen and bathroom market, we imagined a human centric lively environment, filled with warm colors and rounded shapes, complemented by wide use of light wood. Traditional Chinese elements and urban tech suggestions mix to create a completely new original image.

A fluid circulation unfolds along many outstanding highlights designed as real experiences involving the visitors. Among them a new collection by F.A. Porsche Design, the hyper-smart reactive Sensa bathroom, and the Hy-Circular Toilet developed with the support of Bill and Melinda Gates Foundation aiming to provide sustainable water recycling in developing world regions.

–

Client/

Jomoo Kitchen & Bath Co, Ltd.



Trade show/

Sh Kbc 2021 Shanghai CN



Creative direction/

Paolo Cesaretti



Design team/

Paolo Cesaretti, Marianna Cristofaro, Francesca Maioli,
Wei Zhou



Visual design/

Claudia Astarita


Area/

860 Sqm


Photo/

Eiichi Kano, Shanghai CN