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How to define a clear communication for hi-end ceramic collections Ragno Espressioni? Our solution was detected in two steps: 1_a new concept binding the different collections to a specific expressive world and 2_a new coherent image applied by our office through the design of communication tools such as catalogues, advertising, retail concepts, booths at trade events. Doing so, a catchy Ragno Espressioni identity has been set, with the parallel result of raising the Ragno brand value.

The catalogue for the Transit collection – one of nine Ragno Espressioni catalogues – implied the design of photographic sets along with the supervision of styling and shooting. 

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Client/

Ragno Marazzi Group


Design and art direction/

Paolo Cesaretti



Design team/

Paolo Cesaretti, Manuel Viliotti, Naoko Kawano, Federica Zallone, Camilla Amadio, Daniela Biccari



Visual design/

Ikos



Styling/

Alessandra Monti



Art buying/

Monti Studio, Ida Capaldo, Donatella Galli



Photo/

Federico Cedrone