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Modular display system designed for dairy specialist Caseificio Palazzo. The company – a large scale retail trade operator – in a wider operation of brand repositioning chose to embrace a different image, shifting from traditional folklore to a contemporary urban feel.

Three main elements define this adaptable space: 1) a modular structure holding framed panels made by semi-transparent fabric characterized by the Caseificio Palazzo pattern; 2) backlit display units staging perspex holders of different colors to match and enhance the product packaging; 3) a backlit wall showing different steps of the production process and at the same time providing smooth lighting to the lounge/tasting area.

The modularity of the system allows easy changes in the plan as well as in the outer skin of the booth to comply with an evolving branding process.

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Client/

Murgella – Caseificio Palazzo


Creative direction/

Paolo Cesaretti



Design team/

Paolo Cesaretti, Paola Danesi



Visual design/

Studio Proclama



Area/

35-100 Sqm


Photo/

Luca Rotondo