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Modular display system designed for dairy specialist Caseificio Palazzo. The company – a large scale retail trade operator – in a wider operation of brand repositioning chose to embrace a different image, shifting from traditional folklore to a contemporary urban feel.
Three main elements define this adaptable space: 1) a modular structure holding framed panels made by semi-transparent fabric characterized by the Caseificio Palazzo pattern; 2) backlit display units staging perspex holders of different colors to match and enhance the product packaging; 3) a backlit wall showing different steps of the production process and at the same time providing smooth lighting to the lounge/tasting area.
The modularity of the system allows easy changes in the plan as well as in the outer skin of the booth to comply with an evolving branding process.–
Client/
Murgella – Caseificio PalazzoCreative direction/
Paolo CesarettiDesign team/
Paolo Cesaretti, Paola DanesiVisual design/
Studio ProclamaArea/
35-100 SqmPhoto/
Luca Rotondo
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Contemporary trade show display for a dairy brand with custom graphics, plastered walls, and central illuminated product presentation.
