• STUDIO
    • about ›
    • awards ›
    • publications ›
    • faq ›
    • clients ›
    • paolo ›
    • creative cloud ›
    • contact ›
  • WORK
    • EXHIBITION DESIGN/ The KSFX Experience
    • EXHIBITION DESIGN/
    • INTERIOR + ARCHITECTURE/ Revision
    • INTERIORS + ARCHITECTURE/
    • URBAN IDENTITY/ The Irrational City 2.0
    • URBAN IDENTITY/
    • VISUAL DESIGN/ Gentle Signs
    • VISUAL DESIGN/
    • MASS RETAIL/ Ipercoop | Identity books
    • MASS RETAIL/
    • EXHIBITION DESIGN/ Mediterranean Modern
    • INTERIOR + ARCHITECTURE/ From Soil to Grape
    • EXHIBITION DESIGN/ A New Smart Future
    • EXHIBITION DESIGN/ Urban Dairy
    • EXHIBITION DESIGN/ Bespoke Romance
    • EXHIBITION DESIGN/ Wonderland
    • INTERIORS + ARCHITECTURE/ Ithaca
    • INTERIORS + ARCHITECTURE/ Hi-line
    • EXHIBITION DESIGN/ A Switch of Mind
    • EXHIBITION DESIGN/ Casa Hotel
    • EXHIBITION DESIGN/ Split in Two
    • EXHIBITION DESIGN/ Framing
    • INTERIORS + ARCHITECTURE/ (S)Squares
    • EXHIBITION DESIGN/ Monochrome
    • EXHIBITION DESIGN/ East meets west
    • URBAN IDENTITY/ Growing by Numbers
    • INTERIORS + ARCHITECTURE/ How is the Future?
    • INTERIORS + ARCHITECTURE/ DDM_Jewelry Atelier+Shop
    • VISUAL DESIGN/ Bond and Embrace
    • INTERIOR + ARCHITECTURE/ Transit
    • EXHIBITION DESIGN/ A Temporary Showroom
    • URBAN IDENTITY/ Untitled_with Maurizio Nannucci
    • EXHIBITION DESIGN/ The Lobby
    • URBAN IDENTITY/ Growing by Numbers_Variable Blurring Mix
    • URBAN IDENTITY/ The Irrational City
    • EXHIBITION DESIGN/ Inside-Outside_The Stage
  • CONTACT
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  • STUDIO
    • about ›
    • awards ›
    • publications ›
    • faq ›
    • clients ›
    • paolo ›
    • creative cloud ›
    • contact ›
  • WORK
    • EXHIBITION DESIGN/ The KSFX Experience
    • EXHIBITION DESIGN/
    • INTERIOR + ARCHITECTURE/ Revision
    • INTERIORS + ARCHITECTURE/
    • URBAN IDENTITY/ The Irrational City 2.0
    • URBAN IDENTITY/
    • VISUAL DESIGN/ Gentle Signs
    • VISUAL DESIGN/
    • MASS RETAIL/ Ipercoop | Identity books
    • MASS RETAIL/
    • EXHIBITION DESIGN/ Mediterranean Modern
    • INTERIOR + ARCHITECTURE/ From Soil to Grape
    • EXHIBITION DESIGN/ A New Smart Future
    • EXHIBITION DESIGN/ Urban Dairy
    • EXHIBITION DESIGN/ Bespoke Romance
    • EXHIBITION DESIGN/ Wonderland
    • INTERIORS + ARCHITECTURE/ Ithaca
    • INTERIORS + ARCHITECTURE/ Hi-line
    • EXHIBITION DESIGN/ A Switch of Mind
    • EXHIBITION DESIGN/ Casa Hotel
    • EXHIBITION DESIGN/ Split in Two
    • EXHIBITION DESIGN/ Framing
    • INTERIORS + ARCHITECTURE/ (S)Squares
    • EXHIBITION DESIGN/ Monochrome
    • EXHIBITION DESIGN/ East meets west
    • URBAN IDENTITY/ Growing by Numbers
    • INTERIORS + ARCHITECTURE/ How is the Future?
    • INTERIORS + ARCHITECTURE/ DDM_Jewelry Atelier+Shop
    • VISUAL DESIGN/ Bond and Embrace
    • INTERIOR + ARCHITECTURE/ Transit
    • EXHIBITION DESIGN/ A Temporary Showroom
    • URBAN IDENTITY/ Untitled_with Maurizio Nannucci
    • EXHIBITION DESIGN/ The Lobby
    • URBAN IDENTITY/ Growing by Numbers_Variable Blurring Mix
    • URBAN IDENTITY/ The Irrational City
    • EXHIBITION DESIGN/ Inside-Outside_The Stage
  • CONTACT
urbanidentity-growingbynumbersvariable-milano-01.jpg

URBAN IDENTITY 中文

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  • Federico Cedrone’s interpretation of Growing by Numbers (*) reveals the city – set of pulsations, of invisible flows, of connections – as an aesthetic occurrence generated by multiple coherent and interdependent networks. The pictures catch the vibrating silence of the project on behalf of the meaning of the city, its transformation and growth. The city as a place of surprises, where ideas contaminate and new cultures are generated. Made of symbols, signs, rituals. Made of extra-ordinary events.

    (*) FROM DECEMBER 2010 TO APRIL 2011, THE LIGHT INSTALLATION GROWING BY NUMBERS BECAME A DISTINCTIVE LANDMARK OF THE CITY OF MILAN. THE PROJECT WAS SELECTED FOR ADI DESIGN INDEX 2011 AND SHORTLISTED FOR THE COMPASSO D’ORO PRIZE.

    –

    Client/

    Zumtobel Italia

    Supported by/
    
Municipality Of Milano


    Concept and design/
    
Paolo Cesaretti+Antonella Dedini

    Assistant designer/

    Cristina Coronilla


    
Photo/

    Federico Cedrone

Featured
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|| IVA IT 04752260481

paolo cesaretti | interiors and architecture | exhibition design | firenze | milano ||