[ART DIRECTION]
 

<<  I  >>
________________________________________________________

Philosophy

How to define a clear communication for hi-end ceramic collections Ragno Espressioni? Our solution was detected in two steps: 1_a new concept binding the different collections to a specific expressive world and 2_a new coherent image applied by our office through the design of communication tools such as catalogues, advertising, retail concepts, booths at trade events.
Doing so, a catchy Ragno Espressioni identity has been set, with the parallel result of raising the Ragno brand value.

The catalogue for the Philosophy collection - one of nine Ragno Espressioni catalogues - implied the design of photographic sets along with the supervision of styling and shooting.

________________________________________________________

CLIENT/
RAGNO MARAZZI GROUP

DESIGN+ART DIRECTION/
PAOLO CESARETTI

DESIGN TEAM/
PAOLO CESARETTI, MANUEL VILIOTTI, NAOKO KAWANO, FEDERICA ZALLONE, CAMILLA AMADIO, DANIELA BICCARI
VISUAL DESIGN/
IKOS

STYLING/
ALESSANDRA MONTI
ART BUYING/
MONTI STUDIO, IDA CAPALDO, DONATELLA GALLI

PHOTO/
FEDERICO CEDRONE