• Jomoo is a kitchen and bathroom manufacturer with a dominating position in the Chinese market. Its operations directly cope with a growing demand for residential interior design – coming from the rising young Chinese middle class – thus setting new standards in people’s taste and lifestyle.

    Enhancing this aspect we chose to design a unexpected space, more symbolic than advertising, more narrative than descriptive. Vibrant degrade colors on a total white background and some abstract architecture contribute to an immersive exhibition, giving life to a playground for adults. A space that delivers a remarkable experience rich in suggestion and information.

    An abstract landscape frames four different buildings and experience areas. It’s a representation of the future, when the tension between natural and artificial will be solved and boundaries will be blurring defining a new whole. Each building is home for one of Jomoo’s top collections. Around them, visual design – through clear and simple images – helps to establish a connection with the topics of the exhibition: purity, simplicity, health, quality of life.

    –

    Client/

    Jomoo Kitchen & Bath Co, Ltd.



    Trade show/

    Sh Kbc 2018 Shanghai CN

    
Creative direction/

    Paolo Cesaretti



    Design team/

    Paolo Cesaretti, Marianna Cristofaro, Camilla Vallini



    Visual design/

    Claudia Astarita


    Contractor/

    Pico Co Ltd

    

Area/

    750 Sqm


    
Photo/
    
Luca Rotondo