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How to define a clear communication for hi-end ceramic collections Ragno Espressioni? Our solution was detected in two steps: 1_a new concept binding the different collections to a specific expressive world and 2_a new coherent image applied by our office through the design of communication tools such as catalogues, advertising, retail concepts, booths at trade events.
Doing so, a catchy Ragno Espressioni identity has been set, with the parallel result of raising the Ragno brand value.
The catalogue for the City collection - one of nine Ragno Espressioni catalogues - implied the design of photographic sets along with the supervision of styling and shooting.
RAGNO MARAZZI GROUP
PAOLO CESARETTI, MANUEL VILIOTTI, NAOKO KAWANO, FEDERICA ZALLONE, CAMILLA AMADIO, DANIELA BICCARI
MONTI STUDIO, IDA CAPALDO, DONATELLA GALLI