[ART DIRECTION]
 

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Hi-Line

How to define a clear communication for hi-end ceramic collections Ragno Espressioni? Our solution was detected in two steps: 1_a new concept binding the different collections to a specific expressive world and 2_a new coherent image applied by our office through the design of communication tools such as catalogues, advertising, retail concepts, booths at trade events.
Doing so, a catchy Ragno Espressioni identity has been set, with the parallel result of raising the Ragno brand value.

The catalogue for the Hi Line
collection - one of nine Ragno Espressioni catalogues - implied the design of photographic sets along with the supervision of styling and shooting. 

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CLIENT/
RAGNO MARAZZI GROUP

DESIGN+ART DIRECTION/
PAOLO CESARETTI

DESIGN TEAM/
PAOLO CESARETTI, MANUEL VILIOTTI, NAOKO KAWANO, FEDERICA ZALLONE, CAMILLA AMADIO, DANIELA BICCARI
 
VISUAL DESIGN/
IKOS

STYLING/
ALESSANDRA MONTI

ART BUYING/
MONTI STUDIO, IDA CAPALDO, DONATELLA GALLI

PHOTO/
FEDERICO CEDRONE