• STUDIO
    • about ›
    • awards ›
    • publications ›
    • faq ›
    • clients ›
    • paolo ›
    • creative cloud ›
    • contact ›
  • WORK
    • EXHIBITION DESIGN/ The KSFX Experience
    • EXHIBITION DESIGN/
    • INTERIOR + ARCHITECTURE/ Revision
    • INTERIORS + ARCHITECTURE/
    • URBAN IDENTITY/ The Irrational City 2.0
    • URBAN IDENTITY/
    • VISUAL DESIGN/ Gentle Signs
    • VISUAL DESIGN/
    • MASS RETAIL/ Ipercoop | Identity books
    • MASS RETAIL/
    • EXHIBITION DESIGN/ Mediterranean Modern
    • INTERIOR + ARCHITECTURE/ From Soil to Grape
    • EXHIBITION DESIGN/ A New Smart Future
    • EXHIBITION DESIGN/ Urban Dairy
    • EXHIBITION DESIGN/ Bespoke Romance
    • EXHIBITION DESIGN/ Wonderland
    • INTERIORS + ARCHITECTURE/ Ithaca
    • INTERIORS + ARCHITECTURE/ Hi-line
    • EXHIBITION DESIGN/ A Switch of Mind
    • EXHIBITION DESIGN/ Casa Hotel
    • EXHIBITION DESIGN/ Split in Two
    • EXHIBITION DESIGN/ Framing
    • INTERIORS + ARCHITECTURE/ (S)Squares
    • EXHIBITION DESIGN/ Monochrome
    • EXHIBITION DESIGN/ East meets west
    • URBAN IDENTITY/ Growing by Numbers
    • INTERIORS + ARCHITECTURE/ How is the Future?
    • INTERIORS + ARCHITECTURE/ DDM_Jewelry Atelier+Shop
    • VISUAL DESIGN/ Bond and Embrace
    • INTERIOR + ARCHITECTURE/ Transit
    • EXHIBITION DESIGN/ A Temporary Showroom
    • URBAN IDENTITY/ Untitled_with Maurizio Nannucci
    • EXHIBITION DESIGN/ The Lobby
    • URBAN IDENTITY/ Growing by Numbers_Variable Blurring Mix
    • URBAN IDENTITY/ The Irrational City
    • EXHIBITION DESIGN/ Inside-Outside_The Stage
  • CONTACT
pc-|<

pc-|<

  • STUDIO
    • about ›
    • awards ›
    • publications ›
    • faq ›
    • clients ›
    • paolo ›
    • creative cloud ›
    • contact ›
  • WORK
    • EXHIBITION DESIGN/ The KSFX Experience
    • EXHIBITION DESIGN/
    • INTERIOR + ARCHITECTURE/ Revision
    • INTERIORS + ARCHITECTURE/
    • URBAN IDENTITY/ The Irrational City 2.0
    • URBAN IDENTITY/
    • VISUAL DESIGN/ Gentle Signs
    • VISUAL DESIGN/
    • MASS RETAIL/ Ipercoop | Identity books
    • MASS RETAIL/
    • EXHIBITION DESIGN/ Mediterranean Modern
    • INTERIOR + ARCHITECTURE/ From Soil to Grape
    • EXHIBITION DESIGN/ A New Smart Future
    • EXHIBITION DESIGN/ Urban Dairy
    • EXHIBITION DESIGN/ Bespoke Romance
    • EXHIBITION DESIGN/ Wonderland
    • INTERIORS + ARCHITECTURE/ Ithaca
    • INTERIORS + ARCHITECTURE/ Hi-line
    • EXHIBITION DESIGN/ A Switch of Mind
    • EXHIBITION DESIGN/ Casa Hotel
    • EXHIBITION DESIGN/ Split in Two
    • EXHIBITION DESIGN/ Framing
    • INTERIORS + ARCHITECTURE/ (S)Squares
    • EXHIBITION DESIGN/ Monochrome
    • EXHIBITION DESIGN/ East meets west
    • URBAN IDENTITY/ Growing by Numbers
    • INTERIORS + ARCHITECTURE/ How is the Future?
    • INTERIORS + ARCHITECTURE/ DDM_Jewelry Atelier+Shop
    • VISUAL DESIGN/ Bond and Embrace
    • INTERIOR + ARCHITECTURE/ Transit
    • EXHIBITION DESIGN/ A Temporary Showroom
    • URBAN IDENTITY/ Untitled_with Maurizio Nannucci
    • EXHIBITION DESIGN/ The Lobby
    • URBAN IDENTITY/ Growing by Numbers_Variable Blurring Mix
    • URBAN IDENTITY/ The Irrational City
    • EXHIBITION DESIGN/ Inside-Outside_The Stage
  • CONTACT
01-porvoo-light-cover.jpg

URBAN IDENTITY 中文

>

  • In an imagined conversation with ChatGPT, Johan Ludvig Runeberg reflects that if he were to write Vårt Land today – in this age of global unrest and fading faith in our shared humanity – he would place at its core the value of brotherhood among peoples:

    Above the mountains a song resounds,
    the waters carry its voice.
    The heart asks only for justice,
    equal worth for everyone.

    Together the peoples rise,
    peace guiding their way.
    Hope binds us all as one,
    and love makes us brothers.


    These words now illuminate the Porvoo Water Tower.
    Six LEDboards translate the poem into light – a medium of urgency and immediacy, of messages that demand to be seen here and now. Each fragment appears in shifting sequences, revealing the poem as both signal and pulse: an ever-renewed transmission of hope, justice, and shared humanity.

    –

    Event/
    Porvoo Light 2026

    Creative direction/
    Paolo Cesaretti

    Design team/
    Paolo Cesaretti, Marilde Bianco, Gabriela Vasileva

    Digital media/
    Marco Monfardini

    Soundtrack/
    Excerpt from Hildur Guðnadóttir’s Líður from the album Saman (Touch 2014)

|| IVA IT 04752260481

paolo cesaretti | interiors and architecture | exhibition design | firenze | milano ||