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The catalogue for the Philosophy collection – one of nine Ragno Espressioni hi-end ceramic collections – implied the design adaptation of an existing location along with styling supervision and shooting direction.
How to define a new visual communication for Ragno Espressioni? Our solution was detected in two steps: 1_a concept binding the different collections to a specific expressive world and 2_a consistent image developed through the design of communication tools such as catalogues, advertising, retail concept.
Doing so, an engaging Ragno Espressioni identity has been set, with the parallel result of raising the whole Ragno brand value.–
Client/
Ragno Marazzi Group
Design and art direction/
Paolo Cesaretti
Design team/
Paolo Cesaretti, Manuel Viliotti, Naoko Kawano, Federica Zallone, Camilla Amadio, Daniela Biccari
Visual design/
Ikos
Styling/
Alessandra Monti
Art buying/
Monti Studio, Ida Capaldo, Donatella Galli
Photo/
Federico Cedrone
