-
The inspiration for this project came from the tension between archaic and contemporary so deeply expressed by the city of Istanbul, where contrasts are the spirit of daily life. To epitomize this kind of tension we adopted a simple but powerful alphabet of opposed neat geometries. The overlaying of linear and monochromatic elements created different perspectives giving deepness to the space. Thus shaping an ideal background to the display of a wide range of product families, enhancing their decorative and plastic qualities and, at the same time, making clear all their technical features.
The project was able to speak both to professionals and to consumers through symbolic chromatic matchings: white – the company, four different shades of gray – the thematic exhibition clusters, oak wood to express a solid sustainable attitude. Outside, the randomness of a proto-digital decorative tapestry made of monochrome blocks and inside, a wide transparent and open environment disclosing the vocations of the brand: research, innovation, quality, style.
–
Client/
Kale GroupTrade show/
Unicera 2016 Istanbul TRCreative direction/
Paolo CesarettiDesign team/
Paolo Cesaretti, Paola Danesi, Francesca PanizzaVisual design/
ModikiStyling/
Deniz GalipContractor/
Studio/NakişçiArea/
750 SqmPhoto/
Luca Rotondo
Monochromatic interactive display design of faucets. The circular design allows visitors to see products in various colors and finishes from 360 degrees.
Decorative wooden partition panels with diagonal patterns create a sense of transparency in this exhibition stand, allowing visitors to visually connect with the interior layout.
For this exhibition stand the black monochromatic exterior facade features backlit panels creating rhythm and enhancing visual impact.