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In a process of revision of its retail strategy – with the aim to improve costumers attraction and engagement inside the stores – Chinese bathroom and kitchen brand Jomoo asked us to define simple but cost effective, customer centered design solutions. Flexible enough to fulfill different locations and different customer profiles.
The store’s scenic entrance underlines Jomoo's top collections characterized by good design and hi-end technology. Smart toilets are positioned at the center of the space on a multi level platform display thus creating an element of strong attraction. A hanging backlight installation complements the whole providing smooth lighting that amplifies the beauty of the product shapes.
Inside, the space is shaped around a new simple concept of style segmentation. The idea is to supply Jomoo dealers with a convenient way to set up trans-category displays in an easy way. For this purpose we created a three-layer system of finishes that can be combined following simple rules. A manual with design guidelines completed the project by offering a wide range of color and pattern palettes along with examples of application.
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Client/
Jomoo Kitchen & Bath Co, LtdCreative direction/
Paolo CesarettiDesign team/
Paolo Cesaretti, Marianna Cristofaro, Francesca MaioliVisual design/
Claudia AstaritaPlace/
Various Locations, CNArea/
500 Sqm Approx
