• 我们在Cersaie 17 为kale设计的新展厅，推动公司走在新趋势的最前沿: 一个数量少，质量高，报价范围广的变化多端的陶瓷市场。 这是一个简单轻巧的设计，几乎是一个临时展厅，以及非常具有标志性的视觉传达。我们使用多功能性作为概念框架。一个未完全定义模块化设计，与外部的数字印刷的半透明纺布所结合。模块化元素易于重复使用，它们塑造了新的展览空间，比如外部覆盖的纺布，可代表一种可交流的平面，即提供不同的信息以及特性。

    采用半透明壁来展示固体的陶瓷表面是一个挑战。一个激进的选择，一个真正的心境改变。我们找到了一种设计解决方案，来设计以垂直和水平陶瓷表面的连续形式组织的自立式展示架，因此，使产品系列成为展览的重点。庆祝Kale 集团成立60周年，悬挂在天花板上的橘红色横幅突出了公司的时间表和亮点，同时也在温馨的休息区增添节日气氛。

    –

    FRAME Award 2018_nominee

    [+]

    –
    客户/
    
Kale Group



    贸易展览会/
    Cersaie 2017, Bologna IT

    创意指导/
    Paolo Cesaretti



    设计团队/
    Paolo Cesaretti, Paola Danesi, 
W/ Noel Preka



    视觉设计/
    Claudia Astarita


    承包商/
    
La Bottega



    面积/
    700 Sqm


    摄影/
    Lorenzo Pennati, Denis Molinari



    后期制作/
    Lorenzo Pennati

    


Featured
exhibit-aswitchofmind-kale-cersaie17-01.jpg
Read more →
exhibit-aswitchofmind-kale-cersaie17-02.jpg
Read more →
The design of the exterior for this exhibition stand embraces versatility through a low-definition modular design wrapped in a semi-transparent digitally printed fabric skin. The reusable modules allow for constantly evolving display layouts, while

The design of the exterior for this exhibition stand embraces versatility through a low-definition modular design wrapped in a semi-transparent digitally printed fabric skin. The reusable modules allow for constantly evolving display layouts, while the fabric surface delivers dynamic branding and messaging.

Read more →
exhibit-aswitchofmind-kale-cersaie17-04.jpg
Read more →
exhibit-aswitchofmind-kale-cersaie17-05.jpg
Read more →
For this exhibition stand design, the central welcoming area highlights the company’s timeline and key milestones through orange-red banners suspended from the ceiling, creating a festive and engaging focal point.

For this exhibition stand design, the central welcoming area highlights the company’s timeline and key milestones through orange-red banners suspended from the ceiling, creating a festive and engaging focal point.

Read more →
exhibit-aswitchofmind-kale-cersaie17-07.jpg
Read more →
exhibit-aswitchofmind-kale-cersaie17-08.jpg
Read more →
exhibit-aswitchofmind-kale-cersaie17-09.jpg
Read more →
The mix of geometric forms, varied heights, and bold colors creates a dynamic and attention-grabbing visual environment. Striking orange-red graphics spark curiosity and draw visitors into the interior of the exhibition stand, enhancing both visibil

The mix of geometric forms, varied heights, and bold colors creates a dynamic and attention-grabbing visual environment. Striking orange-red graphics spark curiosity and draw visitors into the interior of the exhibition stand, enhancing both visibility and engagement.

Read more →
exhibit-aswitchofmind-kale-cersaie17-11.jpg
Read more →
Exploded axonometric technical drawing illustrating the individual component of the exhibition stand.

Exploded axonometric technical drawing illustrating the individual component of the exhibition stand.

Read more →
exhibit-aswitchofmind-kale-cersaie17-12.jpg
Read more →
exhibit-aswitchofmind-kale-cersaie17-13.jpg
Read more →