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The Rc Pavilion at Cersaie 2014

Framing is the concept. Here all the ceramic models are exhibited as singular unique pieces in three thematic rooms. And the whole interior space is framed from the outside as a compact dense volume just leaving slight introspections.

The architectonic geometry, matched with a graphic treatment of the surfaces, it’s crossed by a subtle vibration thanks to the optical effect created by the triple staining of the vertical elements. According to the side you are looking at, the pavilion outer surfaces appear as a continuum  of vertical lines with a different chromatic identity. Red and purple if you look to one direction, red and grey if you look to the other.

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CLIENT/
ROYAL CERAMICA

 

ART DIRECTION/ 
PAOLO CESARETTI  

DESIGN TEAM/ 
PAOLO CESARETTI, MICHELA PINNA, DEBORA PALMIERI, MANUELA MOTTAREALE

VISUAL DESIGN/ 
CLAUDIA ASTARITA

TRADE SHOW/
CERSAIE 2014, BOLOGNA  

CONTRACTOR/
DIESIS  

PHOTO/
LORENZO PENNATI, STEFANO STAGNI  

AREA/