1998–2018 timeline //////// ////////

Paolo Cesaretti is a design consultant and creative director exploring the concept of designed space as device for delivering information and experience.

His practice works across the fields of architecture, design and identity with a strong concern on innovation and research. The international portfolio of clients spreads from manufacture and trade to mass retailing, digital media, finance and communication. 

Our design is based on detail, suggestion, memory, with irony and playfulness when appropriate. We scan the context - physical, social, financial, emotional – and discarding the ruling clichés we act to reveal and amplify unexpected narrative features of spaces. On different scales and applications, from in-store identity for the main Italian mass retailing brand Ipercoop to Growing By Numbers (Milano) and The Irrational City (Venice), both part of an ongoing series of urban-scale light installations that draw attention to the transient or permanent features characterizing the identity of a city.

The practice has been taking part in several exhibitions – 13th Biennale d’Architettura in Venice is the last one - and being included in four editions of ADI Design Index – the best of Italian design yearbook.

Paolo Cesaretti is lecturer and workshop supervisor at SPD Scuola Politecnica di Design Milano. Visiting professor at Domus Academy, Politecnico di Milano, IULM Milano, RWU Rhode Island, TU Tehran University.


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past and present //////

team leaders /
Laura Danieli
Raffaele Sabbadini
Fabio Pansera
Alessandro Ruga
Manuel Viliotti
Valentina Camangi
Kostantia Manthou (gr)
Michela Pinna
Debora Palmieri
Paola Danesi
Marianna Cristofaro

visual /
Claudia Astarita
Daniele Ledda
Massimo Canali
Clara Pozzetti

design team /
Robin Rizzini
Olivia Bishop (uk)
Luigi Fumagalli
Jordi Santacreu (e)
Claudia Gaspar (p)
Alain Torri
Cornelia Zollner (d)
Guendalina Di Lorenzo
Marcello Biffi
Burcu Aksoy (tur)
Jennifer Lemieux (can)
Pelin Arslan (tur)
Valentino Reutner (ch)
Cristian Catania
Annette Wolf (d)
Fred Avitaia
Nicola Seta
Silvia Ferrario
Rowan Dinning (aus)
Merve Bindenbir (tur)

Reyhan Uras (tur)
Claudia Gresta
Ilaria Corvino
Alessio Torricelli
Daniela Biccari
Laura Chin
Camilla Amadio
Steven Risiott (m)
Alessandra Spaltini
Cristina Coronilla (e)
Naoko Kawano (j)
Giovannella Gaetani
Alessandra Murru
Nitin Khobe (ind) 
Alina Polukazakova (rus)
Rami Bouchedid (rl)
Manuela Mottareale
Francesca Panizza
Barbara Bermejo (ec)
Camilla Vallini
Simone Cardia

photo /
Lorenzo Pennati
Federico Cedrone
Luca Rotondo
Stefano Stagni

Simone Simone
Denis Molinari
Alexandra Rep
Sara Azorin
Giulio Asso