architect Paolo Cesaretti is a design consultant and creative director exploring the concept of designed space as device for delivering information and experience.
practice His practice works across the fields of architecture, design and identity with a strong concern on innovation and research. The international portfolio of clients spreads from manufacture and trade to mass retailing, digital media, finance and communication.
aim Our design is based on detail, suggestion, memory, with irony and playfulness when appropriate. We scan the context - physical, social, financial, emotional – and discarding the ruling clichés we act to reveal and amplify unexpected narrative features of spaces. On different scales and applications, from in-store identity for the main Italian mass retailing brand Ipercoop to Growing By Numbers (Milano) and The Irrational City (Venice), both part of an ongoing series of urban-scale light installations that draw attention to the transient or permanent features characterizing the identity of a city.
achievements The practice has been taking part in several exhibitions – 13th Biennale d’Architettura in Venice is the last one - and being included in four editions of ADI Design Index – the best of Italian design yearbook.
thought Paolo Cesaretti is lecturer and workshop supervisor at SPD Scuola Politecnica di Design Milano. Visiting professor at Domus Academy, Politecnico di Milano, IULM Milano, RWU Rhode Island, TU Tehran University.
past and present //////
team leaders / Laura Danieli Raffaele Sabbadini Fabio Pansera Alessandro Ruga Manuel Viliotti Valentina Camangi Kostantia Manthou (gr) Michela Pinna Debora Palmieri Paola Danesi Marianna Cristofaro
visual / Claudia Astarita Daniele Ledda Massimo Canali Clara Pozzetti
design team / Robin Rizzini Olivia Bishop (uk) Luigi Fumagalli Jordi Santacreu (e) Claudia Gaspar (p) Alain Torri Cornelia Zollner (d) Guendalina Di Lorenzo Marcello Biffi Burcu Aksoy (tur) Jennifer Lemieux (can) Pelin Arslan (tur) Valentino Reutner (ch) Cristian Catania Annette Wolf (d) Fred Avitaia Nicola Seta Silvia Ferrario Rowan Dinning (aus) Merve Bindenbir (tur)