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The Bathroom’s Circus

Designing a massive bathroom furniture exhibition in a small space requires some confidence with the stage and a feel for the expectations of the audience. The designer finds himself in the uncomfortable position of directing a play with so many big characters within a limited plot. So some coup de theatre is necessary.

For instance the solution is a palette of smooth colors that wraps solid jagged geometries staging different families of products. Contrasting with the deep all-black background these fragmented geometries lead the visitors through a simple and fluid path. Additionally the abstract graphic treatment of the wide back walls results to be the floor map of the displays, helping the visitors to orientate.

As in a floor-to-ceiling acrobatic jump the play of geometries have a last leap onto a tridimensional composition of neon light tubes floating all over the stand space. Like in any theatre worth of respect a higher balcony gifts the guests with a bird-eye view of the whole installation.

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CLIENT/
KALE GROUP

TRADESHOW/
ISH 2015, FRANKFURT D

CREATIVE DIRECTION/
PAOLO CESARETTI

DESIGN TEAM/
PAOLO CESARETTI, DEBORA PALMIERI, MANUELA MOTTAREALE, RAMI BOUSHDID

VISUAL DESIGN/
CLAUDIA ASTARITA

CONTRACTOR/
LA BOTTEGA

AREA/
153 SQM

PHOTO/
ALEXANDRA REPP