[MASS MARKET]
 

>>
______________________________________________________

FiorFiore

FiorFiore is Coop’s reaction in the field of “heritage food” to the rising trend of the polarization of consumer’s choices. The project - medium sized spaces in malls and hi-flow places such as airports and railway stations - combines identifying elements of the product - the packaging color - with its vocational matrix - Italian food, local cultures and know-hows. Traditional storytelling, heritage recipes and icons from the food culture become part of the space.

THIS PROJECT IS PART OF A DESIGN EXPLORATION OF COMMUNICATION
ISSUES AND POTENTIALITIES IN THE MASS MARKET. AS WELL AS OTHER PROJECTS IN THIS SECTION IT HAS BEEN DEVELOPED FOR PROMINENT ITALIAN MASS RETAILING BRAND COOP.

____________________________________________________________


CLIENT/
COOP ITALIA

CONCEPT/
PAOLO CESARETTI+CRISTIANA VANNINI

DESIGN TEAM/
PAOLO CESARETTI+CRISTIANA VANNINI WITH MANUEL VILIOTTI, LAURA CHIN, ORNELLA SURIANO, GABRIELA NUNEZ

VISUAL DESIGN/
CLAUDIA ASTARITA

AREA/
80-120 SQM