FiorFiore is Coop’s reaction in the field of “heritage food” to the rising trend of the polarization of consumer’s choices. The project - medium sized spaces in malls and hi-flow places such as airports and railway stations - combines identifying elements of the product - the packaging color - with its vocational matrix - Italian food, local cultures and know-hows. Traditional storytelling, heritage recipes and icons from the food culture become part of the space.
THIS PROJECT IS PART OF A DESIGN EXPLORATION OF COMMUNICATION
ISSUES AND POTENTIALITIES IN THE MASS MARKET. AS WELL AS OTHER PROJECTS IN THIS SECTION IT HAS BEEN DEVELOPED FOR PROMINENT ITALIAN MASS RETAILING BRAND COOP.
PAOLO CESARETTI+CRISTIANA VANNINI
PAOLO CESARETTI+CRISTIANA VANNINI WITH MANUEL VILIOTTI, LAURA CHIN, ORNELLA SURIANO, GABRIELA NUNEZ