[MASS MARKET]
 

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Ipercoop | Identity Handbooks

The project - see Ipercoop in this same section - develops into a kit of information, communication and display elements, aimed at supporting the organization of a) different market areas, and b) promotion of products along with identity values of the brand. It’s a flexible and modifiable info system which systematizes and orders the information and directs the purchase, defining in parallel the image of the store. The criteria are illustrated by assembling handbooks divided for areas: entrances, multimedia, promotional and seasonal areas, general information. In parallel they introduce the design of new pricing and iconographic systems with regard to themes as promotion, discounts, product excellence.

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CLIENT/
COOP ITALIA

IN-STORE IDENTITY
FOR 80 HYPERMARKETS

CONCEPT/
PAOLO CESARETTI+CRISTIANA VANNINI WITH NICOLA SETA
QART PROGETTI | DONATELLA CARUSO, MATTEO FIORAVANTI, FRANCO PISANI

DESIGN TEAM/
PAOLO CESARETTI+CRISTIANA VANNINI WITH ALESSANDRO RUGA, MERVE BINDEBIR, FEDERICO BORIANI, BEPPE DEL GRECO, ROWAN PARKINSON DINNING, CLAUDIA GRESTA
QART PROGETTI | DONATELLA CARUSO, MATTEO FIORAVANTI, FRANCO PISANI

VISUAL DESIGN/
CLAUDIA ASTARITA, MASSIMO CANALI, CLARA POZZETTI

AREA/
7.000-18.00 SQM