[EXHIBIT]

 

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Kale Pavilion at Cersaie 2014

Bologna, Italy 2014 / Photo © Lorenzo Pennati, Stefano Stagni, Denis Molinari

This 700 sqm exhibition space - designed for the world leading ceramic manufacturer Kale - had to express the tangible energy crossing the client’s history at that time.

The design agency of architect Paolo Cesaretti decided to represent it through a vibrant outer skin. Solid but transparent, enclosing but lighting, a digital pattern made of thousands of MDF blocks. The skin - an attractive element from outside - left edgeless the space inside.

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CLIENT/
KALE GROUP

 

ART DIRECTION/ 
PAOLO CESARETTI  

DESIGN TEAM/ 
PAOLO CESARETTI, MICHELA PINNA, DEBORA PALMIERI

VISUAL DESIGN/ 
CLAUDIA ASTARITA

STYLING/ 
FULVIA CARMAGNINI AND LAURA MAUCERI

TRADE SHOW/
CERSAIE 2014, BOLOGNA  

CONTRACTOR/
LA BOTTEGA, PORDENONE  

LIGHTNING/
OCTAVIO AMADO, PARIS BACCARANI E TORRI, MODENA  

SURFACE/
EDILGRES EDILCUOGHI CAMPANI CANNAKALE SERAMICS KALEBODUR KALESINTERFLEX