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Located inside hypermarket stores - cult places for the pop culture - the drugstore needs to establish for itself credibility. Taking care of people’s health is a serious matter.
Using the collective memory as a device, the design solution is inspired to iconic elements of old pharmacies, where the pharmacist's role and advice had special consideration from the customer. A contemporary pictogram-like communication introduce that degree of confidence in the new relationship pharmacist/consumer.
The project is complemented by a simple color code leads the customer through the different families of drugs on offer and services provided.
THIS PROJECT IS PART OF A DESIGN EXPLORATION OF COMMUNICATION ISSUES AND POTENTIALITIES IN THE MASS MARKET. AS WELL AS OTHER PROJECTS IN THIS SECTION IT HAS BEEN DEVELOPED FOR PROMINENT ITALIAN MASS RETAILING BRAND COOP.
PAOLO CESARETTI+CRISTIANA VANNINI WITH NICOLA SETA QART PROGETTI | DONATELLA CARUSO, MATTEO FIORAVANTI, FRANCO PISANI
PAOLO CESARETTI+CRISTIANA VANNINI WITH ALESSANDRO RUGA, MERVE BINDEBIR, FEDERICO BORIANI, BEPPE DEL GRECO, ROWAN PARKINSON DINNING, CLAUDIA GRESTAQART PROGETTI | DONATELLA CARUSO, MATTEO FIORAVANTI, FRANCO PISANI
CLAUDIA ASTARITA, MASSIMO CANALI, CLARA POZZETTI