Located inside hypermarket stores - cult places for the pop culture - the drugstore needs to establish for itself credibility. Taking care of people’s health is a serious matter. Using the collective memory as a device, the design solution is inspired to iconic elements of old pharmacies, where the pharmacist's role and advice had special consideration from the customer. A contemporary pictogram-like communication introduce that degree of confidence in the new relationship pharmacist/consumer. The project is complemented by a simple color code leads the customer through the different families of drugs on offer and services provided.
THIS PROJECT IS PART OF A DESIGN EXPLORATION OF COMMUNICATION ISSUES AND POTENTIALITIES IN THE MASS MARKET. AS WELL AS OTHER PROJECTS IN THIS SECTION IT HAS BEEN DEVELOPED FOR PROMINENT ITALIAN MASS RETAILING BRAND COOP.