[MASS MARKET]
 

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Coop Salute

Located inside hypermarket stores - cult places for the pop culture -  the drugstore needs to establish for itself credibility. Taking care of people’s health is a serious matter.
Using the collective memory as a device, the design solution is inspired to iconic elements of old pharmacies, where the pharmacist's role and advice had special consideration from the customer. A contemporary pictogram-like communication introduce that degree of confidence in the new relationship pharmacist/consumer.
The project is complemented by a simple color code leads the customer through the different families of drugs on offer and services provided.


THIS PROJECT IS PART OF A DESIGN EXPLORATION OF COMMUNICATION ISSUES AND POTENTIALITIES IN THE MASS MARKET. AS WELL AS OTHER PROJECTS IN THIS SECTION IT HAS BEEN DEVELOPED FOR PROMINENT ITALIAN MASS RETAILING BRAND COOP.

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CLIENT/
COOP ITALIA
OTC DRUGSTORES

CONCEPT/
PAOLO CESARETTI+CRISTIANA VANNINI WITH NICOLA SETA QART PROGETTI | DONATELLA CARUSO, MATTEO FIORAVANTI, FRANCO PISANI

DESIGN TEAM/
PAOLO CESARETTI+CRISTIANA VANNINI WITH ALESSANDRO RUGA, MERVE BINDEBIR, FEDERICO BORIANI, BEPPE DEL GRECO, ROWAN PARKINSON DINNING, CLAUDIA GRESTAQART PROGETTI | DONATELLA CARUSO, MATTEO FIORAVANTI, FRANCO PISANI

VISUAL DESIGN/
CLAUDIA ASTARITA, MASSIMO CANALI, CLARA POZZETTI

AREA/
120-250 SQM