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E>W_The Dubai take

It’s the reworking of a previous design for the same client. A different interpretation of the East meets West concept. Intended as an homage to the intense energy of this city, here the design recalls an all-white transparent and vibrant elegancy.
The honeycomb wall patterning becomes a needlework matched to oblique planks of bleached oak. The geometric effect created by the oblique lines contributes to a general dynamic perception of the spaces. Bespoke displays and furniture complement as usual the pavilion. 

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CLIENT/
ROYAL CERAMIC

TRADESHOW/
BIG5SHOW 2013 DUBAI UAE

DESIGN/
PAOLO CESARETTI

DESIGN ASSISTANT/
MICHELA PINNA

AREA/
250 SQM

PHOTO/
GIULIO ASSO–VERDEKIWI PHOTOGRAPHY