A dry romanticism is the language adopted for the new Borbonese retail concept. Duality is the formula: exhibition and/or exposition? What is expected from a luxury fashion brand? Our answer is a pure space featuring a smooth combination of natural and architectural light. Some visual hierarchy is provided by a vibrant curtain made of thousands of rough shiny glass beads. This drapery wraps abstract up-and-down volumes made of backlit opaque green glass and oxidized iron. Here imperfection is a value added element, evocative metaphor of hi-end quality craftsmanship.