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A temporary showroom

Achieving for highly personal and emotional effect the project suggests the image of a luxurious contemporary environment. Diffused light and the extensive use of decorative carpeting - combined with a long black velvet curtain bounding the interior walls to hide lounge and meeting spaces - provide a general atmosphere similar to a hi-end fashion store.
Absolute black is chosen to emphasize the decorative qualities of the ceramics on display. The exhibition is organized through independent volumes - sort of tridimensional frames - which offer a controlled view on the individual products and mark a clear but fragmented path full of visual overlaps.
Meeting and lounge spaces are both characterized by abstract huge look-a-like chandeliers: large light installations in the form of thousands of white lighting vertical pvc sheets mark the center of each space. All the furniture is custom designed including the printed fabric wrapping the sofas recalling the tiles motifs.

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CLIENT/
ROYAL CERAMICA

TRADESHOW/
CERSAIE 2012 BOLOGNA IT

DESIGN/
PAOLO CESARETTI 

DESIGN ASSISTANT/
KOSTANTIA MANTHOU

VISUAL DESIGN/
CLAUDIA ASTARITA

CONTRACTOR/
OLGIATI SRL, MILANO

AREA/
250 MQ

PHOTO/
LORENZO PENNATI